You could almost call it an April Fool's joke if it weren't for November 01.11st. William Hill bought Mr Green for 2.82 billion Swedish Krona ($307.9 million). It hardly gets worse when a reputable and reliable brand changes to one of the worst brands. William Hill has long been one of the worst-case providers for affiliates.

Some sources:

https://uk.reuters.com/article/uk-mr...-idUKKCN1N50OG

https://www.morningstar.co.uk/uk/new...pean-push.aspx

https://www.marketwatch.com/story/wi...82b-2018-10-31