Betsson Acquires Gaming Innovation Group

Gaming Innovation Group Inc. (GiG) has signed a share purchase agreement (SPA) with Betsson Group ("Betsson") to sell GiG's B2C assets, which includes operator brands Rizk, Guts, Kaboo and Thrills ren. Through this agreement, Betsson becomes a long-term partner of GiG and generates revenue for GiG's platform services. On closing date, Betsson will pay €31 million consisting of a cash payment of €22,3 million for the acquisition and a prepaid platform fee of €8,7 million.

Betsson is committed to keeping the Brands operational on the GiG platform for at least 30 months. For the first 24 months, Betsson pays a premium platform fee based on the generated NGR. Based on the expected platform fees, the total value of the transaction is estimated at approximately 50 million.

Betsson, listed on Nasdaq Stockholm, is one of the most dominant European online gambling companies with a long and strong track record of building brands, both organically and through acquisitions. It offers online casino, proprietary sports betting and other online games in a multi-brand strategy through gaming licenses in twelve countries in Europe and Central Asia.

Betsson's affiliate program has been on our platform for a very long time not recommended classified. The casinos themselves are not the problem. It's always difficult when you recommend partners and their casinos, but they are then taken over by another group that you no longer recommend.

All current offers remain unchanged for the time being and will not be affected by this step in any way. The current team will continue to manage the accounts. What happens after that has to be seen and weighed.

Betsson Group has completed the acquisition of Zecure Gaming Limited, the B2C subsidiary of Gaming Innovation Group (GiG). Under the terms of the agreement, Betsson will take ownership of the assets, business activities, operations, front-end and middleware technology and gaming licenses related to Zecure's B2C operations are to be traced back.

GiG agreed in February to sell its B2C assets, including Rizk, Guts, Kaboo and Thrills brands, valued at $33,0m (-$28,8m/$35,9m). .$) to sell to Betsson. According to Betsson, the transaction further strengthens its presence in a number of its key strategic markets and opens up further opportunities with new brands in Croatia and Spain.

Betsson also believes the acquisition will add scale to the business and enable synergies, with the deal expected to be both revenue and earnings accretive from Q2020 XNUMX. The confirmation that the acquisition is now complete comes after a number of antitrust regulators gave their approval to go ahead with the deal last week.

Zecure Gaming and its affiliates are therefore no longer affiliated with or in any way controlled by GIG. From April 16th 2020 invoices and commissions for affiliates which will continue to be paid by Mavrix Services Limited will be carried out under the full responsibility of Betsson.